Post by account_disabled on Dec 14, 2023 4:04:04 GMT -5
Although companies have a very great interest in financial return, email marketing can also help with other issues. And in those cases it must be evaluated in another way. Did you do a nurturing flow to educate your leads? Calculate the impact on the length of the sales cycle. Did you launch a newsletter with blog content? Find out how many people actually visited the site. Did you publish an ebook? Check how many people downloaded it. But if you did a campaign with the objective of selling a product or service , read the next steps to discover how to calculate the return you have had. How to calculate a tangible ROI? ROI is an acronym in English that abbreviates the term “ return over investment ” and translates to "return on investment.
In short, ROI is an indicator used by companies to understand Phone Number List how much money they earned – or lost – thanks to a certain investment. ROI can be calculated through the following formula: (image) That is to say: to know how much you are "earning" through email marketing, it is necessary to measure the costs of that strategy, the income it generates, and put everything into the formula. So, let's go in parts. What are the costs of email marketing? Although email marketing seems like a “simple” strategy, it actually involves a lot of things. For that reason, costs can vary greatly, including: the price to contract your own email domain.
For example, ; a marketing automation tool (such as RD Station or Hubspot) or one specific to triggering emails (such as Mailchimp or E-Goi); hiring a professional to develop a personalized email template (in case your tool does not have free options); among others. And don't be fooled! Many times the ROI of this strategy is high because its costs are divided with other practices. This is what happens, for example, if you do not have an official dedicated 100% to email marketing. In that case, you should only calculate the cost of the hours dedicated to the task and not the value of the total salary.
In short, ROI is an indicator used by companies to understand Phone Number List how much money they earned – or lost – thanks to a certain investment. ROI can be calculated through the following formula: (image) That is to say: to know how much you are "earning" through email marketing, it is necessary to measure the costs of that strategy, the income it generates, and put everything into the formula. So, let's go in parts. What are the costs of email marketing? Although email marketing seems like a “simple” strategy, it actually involves a lot of things. For that reason, costs can vary greatly, including: the price to contract your own email domain.
For example, ; a marketing automation tool (such as RD Station or Hubspot) or one specific to triggering emails (such as Mailchimp or E-Goi); hiring a professional to develop a personalized email template (in case your tool does not have free options); among others. And don't be fooled! Many times the ROI of this strategy is high because its costs are divided with other practices. This is what happens, for example, if you do not have an official dedicated 100% to email marketing. In that case, you should only calculate the cost of the hours dedicated to the task and not the value of the total salary.